powerful partnerships shared success

Be part of an enterprise that makes a difference in communities across the country. Bring your vision of success to life when you become a Joint Venture Partner with PrimeLending.

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why a joint venture with primelending?

Backed by the strength of a nationally recognized mortgage company, our joint venture model is reinforced by a strategic foundation, clear objectives and a seamless integration process.

Together, we will form a solid partnership built on trust, respect and unlimited potential. Get the guidance, support and resources you need to continue to grow your company's success.


about us What Makes PrimeLending Different?

moving forward together

At PrimeLending, you will find we are ready, enthusiastic, and deeply committed to your vision and your satisfaction and our core convictions are the heart of our entire operation. We are people first, we always do the right thing and we pride ourselves in having the best culture, not only in the mortgage industry, but any industry.


We do the right thing, even when others aren't looking.


Our genuine care and concern for people guide our actions.


We are forward looking in our pursuit of solutions that strengthen our competitive edge.


We anticipate needs and deliver superior results.


We celebrate our diversity while uniting as a team in our purpose and convictions.

our strong backing

PrimeLending is backed by Hilltop Holdings which means, as a joint venture, you will be too. As a publicly traded, pre-eminent financial services franchise, Hilltop Holdings is anchored by a strong commercial bank (PlainsCapital Bank) and enhanced by powerful fee businesses.

We have deep roots in Texas plus a national footprint and have built a synergistic, durable and differentiated business model in order to offer optimized capital, funding and liquidity. This allows us to provide you with the unique advantages and stability only offered to the Hilltop family of businesses.

Hilltop-Holding Map

solutions for every customer

Selecting the right mortgage company as a partner for your joint venture is essential to its success. PrimeLending can offer a variety of advantages, including profitability and an elevated experience for your customers. Work alongside a mortgage powerhouse that grasps the distinctive necessities of your industry and can provide a tailor-made team to fit your business model.

achievement and accolades

We take pride in our reputation as an industry leader. Our customers and employees are our greatest asset and have helped us achieve our status.

Scotsman Guide

Scotsman Guide Awards1

#10 Top Retailer #16 Top Overall Volume

Scotsman Guide

MortgageSAT Best In ClassLender Awards (2022)2

Online Tools | Application Process Loan Officer | Processor Process

Fortune Best

Fortune BestWorkplace For3

Women (8 consecutive years) Millennials (5 consecutive years) Parents (3 consecutive years)

customer service excellence

We encourage our customers to share their honest experience with us via social media and review sites. In doing so, we have built up strong customer satisfaction ratings.

Mortgage Sat 96%

96% satisfaction rating refers to the rating our customer give our loan officers

Google Rating

Providing service beyond expectations to every home buyer

Zillow Rating

Over 21,000 5-star Zillow reviews

people first culture

It all starts with a progressive company where everyone works together to pull in the same direction for your success. We strengthen your competitive edge by pursuing solutions to increase your profitability and enhance your customer experience.

Our "one team one purpose" mantra extends to you to ensure you get greater visibility during your customers' homebuying process.

game changing technology

Having the right technology at your disposal can make all the difference.

As you look into your future, it makes sense to partner with a company that has the resources and vision to evolve with you, your customers, and market needs. PrimeLending has developed the ideal tech stack for you to build your brand, connect with consumers and create lasting relationships.

BlueSage Solutions

Our cloud-based loan system offers a seamless origination process with unmatched efficiency so you can spend less time on everyday tasks and more time closing loans.


Integrate processes, priorities, timelines and people seamlessly into your business with Salesforce to make tracking and communicating with your customers simple.


Day One Certainty is fully integrated into our mortgage processes, including automated income, employment and asset verification for faster, simpler underwriting approvals.

Total Expert

Our free marketing platform offers all the digital campaigns, social posts, videos, print-ready materials and more needed engage your sales leaders and customers.

Sales Boomerang

Sales Boomerang is software that notifies mortgage officers in real-time when a past client or prospect is ready to refinance or make a new home purchase. It helps loan officers increase revenue by reducing customer acquisition costs, driving more repeat business, and improving conversion rates through personalized marketing campaigns.


Standing up a new mortgage joint venture can be a lengthy process when you have to begin from the ground up to establish licensing.

When you partner with PrimeLending to establish a joint venture, our license exemption status in majority of states can significantly speed up the regulatory approval process. In states where we have established exemptions, we can stand up your joint venture in as little as 60-90 days!

leadership Meet Our Joint Venture Leaders

Susie Garza
Strategy and Licensing
Mike Matthews
Sales and Support

With more than 25 years of collective experience in operating successful partnerships, our joint venture team has a proven track record of success.

We work closely with our partners to provide a wealth of resources and technology that only comes with our team's mortgage experience within the builder space. And, with more than 40 years in the mortgage industry, our team can help you achieve an overall capture rate that is above industry average.

Our Exective Team

Our executive team is focused on a culture-centric business model that encourages our employees and partners to do and be their best so our customers can expect the best.

Steve Thompson
Steve Thompson PRESIDENT & CEO
Tim Elkins
Tim Elkins Chief Production Officer
Eric Pretzlaff
Eric Pretzlaff EVP, Chief Financial Officer
KRISTI HARRIS EVP, National Operations
Cindy Buhr
CINDY BUHR EVP, General Counsel

connect Contact Us

Primelending Group Management

Dallas, TX 75252